The Lab Gem Supplier

Tiffany & Co. has launched an application for iPhone users that will enable them to find the engagement ring of their dreams directly from their phone.  The app allows users to browse Tiffany & Co.’s extensive collection for different styles, settings, shapes or designs and shoppers can view the ring in actual size and even zoom in on details.

This new and innovative way of shopping for jewelry has a tool for accurate sizing and lets shoppers view their individual selections in up to six different carat sizes to find the perfect ring for their particular taste and their budget. The app also allows shoppers to match the engagement ring of their dreams with a wide variety of wedding bands so they can have a good idea of what they’ll be looking for when the special date gets closer.

Online shopping offers shoppers the ultimate in convenience and selection and with this app for the iPhone makes the shopping experience more convenient and more accessible.  It probably won’t be long before other retail jewelers are launching their own apps to allow shoppers to access to their inventories and tools for proper selection and sizing directly from their smart phones in order to reach a broader customer base.

Not everyone can afford a diamond engagement ring from Tiffany & Co., but if retailers who stock fine jewelry crafted from cubic zirconia jump on board with their own apps then consumers with any size budget will be able to benefit from this convenience.  Cubic zirconia is used in some of the most beautiful engagement and wedding jewelry in the world and the brilliance and shine can rival that of any natural diamond.  Retailers who can offer this high quality, natural diamond alternative via a shopping method as convenient as the iPhone app launched by Tiffany & Co. will certainly be able to reach more customers and increase sales.