The Lab Gem Supplier

So far in 2010 we’ve seen a number of celebrities don the hat of jewelry designer as well and it seems as though the famous names attached to the designs are helping retailers to boost sales a bit in the rough waters of the economy.

In the few short months that have passed this year we’ve already seen stars like Angelina Jolie, actress Rachel Bilson, supermodel Cindy Crawford and Real Housewives star Ramona Singer show their creativity by helping design jewelry for charity or profit – and now there is an even bigger name to add to that list.  One of the biggest fashion icons of the ‘80’s is partnering with her daughter and a major retailer to produce a line of affordable jewelry for juniors – that’s right, the one and only Madonna is adding jewelry designer to her already impressive resume.

Having a famous name attached to a line of jewelry increases customer intrigue, and if the line is of decent quality, can really help to drive retail sales.  Though there is not a whole lot of detail regarding the Material Girl’s line, but the promise is that it will be both fashionable and affordable.

Affordability is one thing that is too often overlooked by celebrity designers, sometimes it is forgotten that the fan base and target audience comes from the middle class income and that they don’t always have hundreds of dollars to plunk down on a single accessory.   This is where retail jewelers can further increase their profits by offering jewelry created from wholesale lab created gems.

Famous name jewelry that is loaded with natural diamonds, rubies and emeralds can satisfy the clientele that wants to use the accessories as a status symbol, but similar offerings which are just as bold and beautiful but much more affordable because they’ve come from wholesale lab gems can satisfy those of us who don’t have a big fashion budget.