Cubic Zirconia Helps Boost Sales During a Recession
Jewelry retailers that are struggling with slumping sales might consider buying loose cubic zirconia from a qualified CZ wholesaler and adding a line of cubic zirconia jewelry to their display case.
Clearly, diamonds are attractive to most people, but when you consider the cost of a stone with the famous 4 C’s, cut, clarity, color and carat weight, you might decide that a cubic zirconia provides more for your money. When your customers are looking for a diamond weighing a carat or two, with a D-F color and almost no inclusions, you are looking at a pricey stone. If they also want an ideal cut with a certificate from the GIA or AGS, the price might be exorbitant. Of course, if your clientele can afford it, then you should certainly provide them with their heart’s desire.
However, if you want to broaden your client base and service customers who have been affected by the recession, cubic zirconia is definitely the answer. You can affordably buy wholesale cubic zirconia and pass the savings to your customer, while still enjoying larger margins than you would with real diamonds. Your customers can now have it all. A gorgeous and large cubic zirconia with D color, zero inclusions and full of sparkle and life, is something almost any budget can afford.
Another point to consider is that searching for a real diamond with all the right attributes and at the right price is a real chore. You need to get the stone on memo, and then show it to the client. Finally, if they don’t like it, you need to send it back to the wholesaler. With cubic zirconia, you can affordably buy an entire lot of stones, and have them all available to show your customers when they come in.
PehnecGems is an online wholesale seller of high-quality loose cubic zirconia and loose lab created gems. To view our complete catalog of loose cz and wholesale lab gems, please visit our website at www.Pehnec.com.


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