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Forecast calls for Increased Sales

After too many months of poor sale to count, experts are predicting that the latter half of 2010 will show some improvement in the sales of natural diamonds.  While this is good news for ailing retailers whose business depends on diamond sales – it may not be the greatest news for shoppers.  Sure, the fact [...]

Famous Names help Boost Lagging Jewel Sales

So far in 2010 we’ve seen a number of celebrities don the hat of jewelry designer as well and it seems as though the famous names attached to the designs are helping retailers to boost sales a bit in the rough waters of the economy.
In the few short months that have passed this year we’ve [...]

St. Patrick’s Day Celebrations

We’re just about a week away from one of the biggest party nights of the year, St. Patrick’s Day is a day filled with frolic and fun and green as far as the eye can see.  Party goers are clad from head toe – shoes, socks, pants, coats, hats and jewels in the color green [...]

Keeping Valentines Day Special While Staying Within Your Budget

Everyone has been feeling the pressure of the economy on their purse strings. Hours have been trimmed down and salaries have been cut, both belts and budgets have been tightened as much as possible. Just because you can’t afford a premium cut, large carat weight diamond it doesn’t mean that you can’t offer your better [...]

New Generation Prefers CZ Engagement, Wedding Rings

With the economy still in the doldrums and lots of folks out of work and combing the want ads, it’s no surprise that fine jewelers have seen a drop in business. People aren’t choosing to spend their money on luxury items like natural diamonds and gems. They’re focusing on necessities and affordable jewelry options — [...]

Loose Cubic Zirconia:The Foundation for Beautiful Jewelry

If you are a jewelry maker, loose cubic zirconia are probably a cornerstone of your business. With a hardness factor of 8.5, incredible clarity, and exquisite brilliance, the quality of cubic zirconia AAAAA could easily match or surpass expensive diamonds. Even cubic zirconia AAA synthetic gems are loupe clean, making them in high demand from [...]