The Diamond Cellar has converted from more traditional showcase lighting to cases with LED lighting and the change seems to be making a big difference in how the diamonds sparkle.  Multiple LEDs will help to increase reflectivity, which will make the jewels contained in the case shine and sparkle more than they would under fluorescent or halogen light sources.   Customers want the most attractive product available, so they are much more likely to make a purchase if the jewelry that they are looking out is bold and brilliant inside of the showcase instead of shadowed and dull.

If LEDs can make a natural diamond, which is almost certain to contain at east some flaws and inclusions, shine and sparkle brilliantly – imagine what it can do for high quality, optically flawless cz.  Cz is already capable of outshining the competition, if you put it in a showcase that can make it appear even more brilliant it will be very hard for prospective customers to not take notice.

In addition to making products more attractive, LEDs have another big positive – their operating cost is dramatically lower than other light sources.  Converting to showcases with LEDs can save a business as much as eighty percent on utility bills, which is huge in a business like retail jeweler where it can be hard to decrease overhead due to the cost of the product.  This means that jewelry retailers who stock diamond and cz jewelry can attract more customers at the same time as they are decreasing overhead and increasing profit margin with a simple change to their method of display.

In an effort to reach as much of their fan base as possible, Infinite Jewelry Co is actually offering three version of this incredible ring.  The “genuine” version is an exact replica of the ring given to the female lead in the movie and combines more than a dozen diamonds at just over one and a half carats in a 14k gold setting – this version of the ring was meant for the die-hard fans with deep pockets and retails at just under two thousand dollars.  There is also the “fine” version which contains 13 brilliant cz instead of natural diamonds, and looks every bit as stunning but costs one quarter of the price of the “genuine,” and for those on a very strict budget, there is also the “fashion” version, which also contains 13 beautiful cz and is in a gold plated setting with a very affordable $35 price tag.

Infinite Jewelry Co knows that they have a very wide potential customer base containing everyone from truly enamored adults who want nothing more than to have the exact ring from the movie, regardless of cost all the way to teens who are equally as infatuated, but could never hope to come up with the $2000 necessary to purchase the “genuine” version of the ring.  If it weren’t for the existence of lab created gems, this effort couldn’t possibly be as successful as the sales figures are already showing.

No one would want to buy a replica that didn’t look identical to the original, but with cz’s brilliance and durability, the customer will never have to worry that the product isn’t just as beautiful or just as high quality as the original version which contains natural diamonds.

A handful of well known jewelry designers have taken inspiration from the visually stunning imagery and created some magical pieces ranging anywhere in price from a few hundred dollars to a few thousand dollars.  The pieces all have brilliant color and wonderful whimsy that will delight the wearers and certainly spark up conversations.

Though any of these incredible creations could be treasured by adults and youngsters alike, the price tags don’t really make them very practical for people of the middle class.  Thankfully, lab created cz comes in a wide variety of cuts and brilliant colors that retail jewelers could use to design their very own Alice in Wonderland inspired pieces.

Alice in Wonderland inspired jewels crafted from wholesale loose lab gems could be just as boldly colored and brilliant as any piece created from a natural gem counterpart and could be even more beautiful due to the fact that virtually all natural gems have at least some flaws or inclusions while lab gems are produced optically flawless.

Beauty aside, the largest benefit of creating film inspired (or really any piece of) jewelry from wholesale lab gems is probably the dramatic difference in cost.  Wholesale cz, for example, can be purchased for, on average, one tenth of the cost of a natural diamond of a similar carat weight.  With that type of savings in materials a retail jeweler could probably sell an entire collection of movie inspired lab gem jewelry for the price of a single piece that was created by a designer with natural gems – this makes the lab gems a much more sensible buy for any jewelry lover who has any kind of budget.