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Famous Names help Boost Lagging Jewel Sales

So far in 2010 we’ve seen a number of celebrities don the hat of jewelry designer as well and it seems as though the famous names attached to the designs are helping retailers to boost sales a bit in the rough waters of the economy.

In the few short months that have passed this year we’ve already seen stars like Angelina Jolie, actress Rachel Bilson, supermodel Cindy Crawford and Real Housewives star Ramona Singer show their creativity by helping design jewelry for charity or profit – and now there is an even bigger name to add to that list.  One of the biggest fashion icons of the ‘80’s is partnering with her daughter and a major retailer to produce a line of affordable jewelry for juniors – that’s right, the one and only Madonna is adding jewelry designer to her already impressive resume.

Having a famous name attached to a line of jewelry increases customer intrigue, and if the line is of decent quality, can really help to drive retail sales.  Though there is not a whole lot of detail regarding the Material Girl’s line, but the promise is that it will be both fashionable and affordable.

Affordability is one thing that is too often overlooked by celebrity designers, sometimes it is forgotten that the fan base and target audience comes from the middle class income and that they don’t always have hundreds of dollars to plunk down on a single accessory.   This is where retail jewelers can further increase their profits by offering jewelry created from wholesale lab created gems.

Famous name jewelry that is loaded with natural diamonds, rubies and emeralds can satisfy the clientele that wants to use the accessories as a status symbol, but similar offerings which are just as bold and beautiful but much more affordable because they’ve come from wholesale lab gems can satisfy those of us who don’t have a big fashion budget.

New Beginnings

It’s nearly halfway through March, and the warm weather is holding in the Northeast giving residents even more hope that Spring is all but here.  Spring is a time for new beginnings: time for beautiful weather, beautiful flowers and almost more than any other time of year – beautiful engagement and wedding rings.

The warm weather months are the perfect time for weddings, they give couples the opportunity to have their ceremony and/or their reception outdoors, surrounded by nature – but before couples decide to tie the knot, they need engagement rings and wedding bands.

Even couples who haven’t been seriously affected by the poor economy are doing a lot of thinking about their wedding jewels before making purchases.  Saving money by purchasing affordable, yet still stunning, jewelry can help out in other areas – like a longer or nicer honeymoon or money towards a first home.

Diamonds can be one of nature’s most brilliant creations; but when you can purchase the same ring – of the same size, cut and setting for a tenth of the cost simply because it was created from a wholesale lab created cz – it certainly makes sense to do so.  In fact if you want the most perfect gem available on your finger, you’d almost have to go with lab created because virtually every natural gem will have at least some kind of visual flaw or inclusion, where as gems created in the controlled atmosphere of a lab are visually flawless every time.

The standard used to be that a man would spend several weeks paychecks in order to secure a beautiful ring for the engagement, but now with jewelers creating absolutely stunning pieces crafted from wholesale lab created gems – couples can have a ring that is beautiful beyond their wildest dreams at a fraction of the cost of a natural diamond and be able to use that money to improve upon other areas of their new life together.

St. Patrick’s Day Celebrations

We’re just about a week away from one of the biggest party nights of the year, St. Patrick’s Day is a day filled with frolic and fun and green as far as the eye can see.  Party goers are clad from head toe – shoes, socks, pants, coats, hats and jewels in the color green as part of the celebration; many bars and restaurants also get into the spirit with green décor and even green food and drinks as a way to liven the party atmosphere.

You could go all out and buy natural emerald jewelry to accent your St. Patrick’s Day outfit, but that could end up being one very pricey accessory – or you could get earrings, a necklace and a bracelet crafted from wholesale lab created gems for a fraction of the cost.

In all likelihood, even if you are going to a reasonably upscale party, on St. Patrick’s Day there is liable to be at least a little bit of rowdy activity.  There will be big crowds and plenty of action and, as is the case with most St. Patrick’s Day celebrations, plenty of alcohol readily available.  Imagine how you’d feel if you spent several hundred dollars on a natural emerald piece of jewelry and during your night on the town it got lost, stolen or misplaced?

Sure you wouldn’t feel great about losing your beautiful lab created emerald jewelry either, but the impact on your wallet would be a lot less severe.  St. Patrick’s Day is a night were you should be able to dress up, cut loose and have fun – with beautiful lab created emeralds you can perfectly accessorize your outfit and truly look like a million bucks, without having spent much at all.  It won’t matter if you’re going to a friend’s party, the corner bar or a fancy restaurant to celebrate – your beautiful lab created emeralds will be the perfect green accessory to pull your outfit together.

Spring is on its Way

After record breaking weather this Winter, a Winter in which there was snow on the ground in just about every state in the US and the east coast was battered with foot after foot of the white stuff, many Americans are more than ready to see the sun and experience some warmer temperatures.

The warmer temperatures mean that many of us will be less covered with bulky clothing and that means plenty more opportunity for accessories to be worn and actually seen.  Warm weather is a great time for color – in both clothes and accessories, natural rubies, emeralds, aquamarine and colored diamonds can be incredible additions that truly pull a warm weather outfit together to make it a completely stunning look.

The only problem is that different jewels compliment different outfits, so to maximize your warm weather wardrobe you’ll probably need a pretty wide array of accessories.  If you could find pieces that you really liked and that truly complimented the looks you were trying to achieve crafted from all natural gemstones, you’d likely be spending thousands and thousands of dollars – even if you had that kind of money, it could probably be put to better use than spending it all on jewelry.

Thankfully, many retail outlets and jewelers are stocking pieces which have been crafted from wholesale lab created gems as an affordable alternative to the much more expensive natural stones.  Colored cz can be produced just as readily as the clear, so regardless of the look you are trying to achieve you can get it with a lab created gem as opposed to spending too much for a natural gem piece.

Another huge advantage of choosing lab created gem jewelry lies in the fact that, unlike naturally mined gems, every one is near perfect.  You’ll never be forced to settle for a smaller or flawed gemstone because that is all that’s available – with lab created gems, every accessory you buy will be both visually stunning and very affordable.

Don’t Let the Market Dictate your Fashion

Natural gems can be beautiful, alluring and as most of us have heard, “a girl’s best friend,” but one potentially large problem with natural gems lies in the fact that the prices are subject to shoot up depending upon the availability.  If you spot the perfect cut and carat weight diamond set in the perfect piece of platinum and you decide that you are going to start putting money aside to treat yourself – there is no guarantee that a few months down the road, after you’ve gathered the funds, that the piece won’t be several hundred dollars more due to supply and demand issues.

With jewelry crafted from natural gems, you are at the mercy of what is currently available and that could conceivably affect both the price that you’ll pay for your jewelry and the beauty of pieces that are in the jewelers case.  Now that’s not to say that you won’t be able to find a dream piece of jewelry containing a natural gem – but the odds that you’ll be able to find the exact piece that you are looking for at a price that you can actually afford could be pretty slim at times.

With jewelry crafted from loose lots of lab created gems you can guarantee a look that will satisfy any customer, because lab created gems are generally optically flawless and inclusion free.  This means that you get the perfect gem every time regardless of whether you are looking for a classic cut, large carat diamond look or something a little more out of the ordinary, like an inclusion free colored diamond.

When retailer’s stock jewelry crafted from wholesale lab created gems, they can offer their customers incredible, eye catching pieces that are affordable on any budget, regardless of the current availability of natural gems.  It may not be quite as catchy, but it sounds as though a lab created gem might be a better best friend than a diamond.

Star Studded Event

The Oscars, the most star studded and fashion filled night of the year,
are less than a week away.  The night where nearly every television event in the US is tuned in to see what their favorite stars are wearing to the celebration.  The red carpet is loaded with photographers snapping pictures and correspondents interested in who crafted the wonderful outfits and incredible jewels that grace the bodies of the biggest stars on the planet.

This glamour filled night gives retail jewelers a chance to springboard their profits into the black, even in the light of the struggling economy.  Though it’s most likely impossible for any average person to have the funds to actually afford any of the wondrously beautiful gems and jewels that the stars are wearing, visually stunning pieces crafted from lab created gems that look identical to (if not better than) what the stars were wearing Oscar night can fit into any budget.

Retail jewelers can buy optically flawless loose cz or colored lab created gems to match any variety of natural stones that were being flaunted on the red carpet from a reputable wholesaler for probably about a tenth of what it would have cost for the natural gems of a similar size and quality.  These lab created gems can then be fashioned into stunning replicas of what the stars were wearing – replicas so close in appearance that it would take a professional jeweler to tell the difference.

These replicas crafted from loose, wholesale lab created gems can be sold to the public at a fraction of what it would cost for the “real thing” due to the fact that the stones are available for so much less than the naturally mined gems.  This means that jewelers can satisfy literally anyone who walks in their door looking to have a piece of jewelry that was worn on the red carpet on Oscar night – regardless of their budget.

Cubic Zirconia Enables Creative Designers to Add Sparkle (Affordably)

Designers in almost every consumer industry can buy wholesale cubic zirconia and then incorporate it into almost any design. For example, the international company Fujitsu has recently partnered with Greek jewelry retailer Folli Follie to manufacturer a special version of its F-02B cell phone, naming it the Folli Follie Gold. The cell phone has a 2-karat cubic zirconia prominently placed on its front cover.

Other examples of consumer products that can incorporate cubic zirconia include:

  • Evening Gowns
  • Cufflinks
  • Hats or Bandanas
  • Laptop Computers
  • Cutlery
  • Dental Grilles

Obviously, there is a growing trend to provide customers of all income-levels with designer products that have glitz and glamor and make them look like they belong to the Hollywood crowd. Designers who wish to capitalize on this trend can either use poorly-cut real diamonds or instead use perfect cubic zirconia. It’s clear that you get better value from the affordable lab-created cubic zirconia which comes with precise sizes, dimensions and other specifications. This is especially valuable for designers who want to mass-produce their product and need hundreds or thousands of identical stones. 

Another advantage that cubic zirconia provides to designers of all products, is the ability to create stones in any hue or color. Typical colors include pink, red, yellow, blue, champagne, emerald and many others. This allows designers to craft incredible, color-coordinated creations for both men and women.

Another interesting area where cubic zirconia has been used is in industrial design. Panasonic, for example, uses cubic zirconia in its RP-HJE900 ear buds. Apparently it helps to suppress sound distortion. It would be safe to predict that cubic zirconia will eventually find broader use in many industrial applications and help enhance our lives in numerous ways.

Why Trust is Important When You Choose Your Wholesale Supplier

If you run a business, your reputation depends on the product and service that you provide to the end user.  Even if your customer service is well beyond what your competitor can offer, you can’t possibly succeed if you can’t provide the product quality to match that service.

Many wholesale distributors of loose cut cubic zirconia are only interested in generating as much business as possible to increase their bottom line; this can lead to the distribution of inferior quality products.  Thousands of business had their reputations damaged by the recent distribution of inexpensive jewelry from China that contained dangerously high levels of cadmium.  These businesses put their trust in the wrong distributors and ended up receiving not only inferior materials, but dangerous materials.  Many of these end products landed in the hands of children by way of major outlets and this caused a huge scare nationwide.

PehnecGems has the very same pride in the product and service that we provide to you, our customer, which you do to your customer, the end user.  In order to provide the best possible service in every aspect of your business, you need to feel confident that you are using and supplying the best possible loose cut cubic zirconia and you can’t feel one hundred percent confident in your product until you are only purchasing from a wholesale distributor that you can trust, a wholesale distributor with the history and reputation of PehnecGems.

PehnecGems has nearly fifty years of history and a rock solid reputation of providing the best quality lab created gems and loose CZ at the very best wholesale price.  PehnecGems is one of the world’s most trusted suppliers of cubic zirconia and a wide array of other lab created gems in an incredible selection of cuts and colors to meet every need. We invite you to find out more about us and review our gemstone selections on our website at www.Pehnec.com.

Aquamarine is March’s Birthstone

Aquamarine, which comes from the same family as the emerald, is a beautiful, elegant and durable gemstone that goes well with many styles and colors of clothing. Like the diamond and any other gemstone mined naturally, a flawless piece of Aquamarine is pretty hard to come by and could be very costly.

Fortunately for people who want an optically flawless piece of birthstone jewelry, or just a wonderful colored gemstone that will mesh well with a variety of outfits, cubic zirconia can be colored to mimic a naturally mined Aquamarine gem. In terms of durability, natural Aquamarine stacks up pretty well against other natural and lab created gemstones at approximately a 7.5 on the mohs scale of hardness, but an aqua colored cubic zirconia is even harder and more durable at around an 8-8.5 on the mohs scale – so in terms of beauty and durability the aqua colored cz is an even better choice than the natural gem.

The benefit of choosing an aqua colored cz, is that it can be purchased in loose wholesale lots from distributors in a variety of sizes which can be cut and polished into optically flawless and visually stunning pieces of jewelry for a fraction of the cost of an inclusion free natural piece of Aquamarine.

There is quite a bit of lore surrounding Aquamarine; sailors used to wear it to keep them safe and to ward off sea sickness and it was thought to increase intelligence, happiness and courage for the wearer. You’ll be able to wear a flawless, inclusion free, lab created aqua cz that rivals the beauty of the most perfect piece of Aquamarine and though you may not experience the increased courage that you could according to the lore surrounding the natural gem – you’ll certainly feel happier and more intelligent that you saved so much money on an even more stunning and more versatile piece of jewelry.

Keeping Up with the Trends without Breaking your Budget

There are constant changes in what’s hot in the world of fashion and jewelry, in order for the average person to be able to maintain a current look they need to find affordable options or alternatives to what happens to be in at the moment. Some of the winter trends, like headbands and hoop earrings, are easy to find without breaking your bank – but anything containing gemstones may be a different story if you aren’t shopping around.

Diamond stud earrings seem to be one of the mainstays, they are a timeless piece that manages to survive changes in trends, a good pair of diamond studs will probably never go out of style, but actually buying a high quality pair with natural diamonds that are of a decent carrot weight and quality can be too much for some people to afford. This is where a pair of studs crafted from high quality loose cz comes in.

Cubic zirconia jewelry easily matches, or surpasses, the beauty of a natural diamond – but you can get the cz jewelry for far less. On average a beautiful pair of lab created can cost as little as one tenth of what a comparable pair of studs with natural diamonds would cost.

By choosing some timeless classics like the diamond stud, but saving potentially thousands of dollars by choosing a lab created gem version will give you an affordable piece of jewelry that will never go out of style and free up money to put towards new hot trends to always keep you in style.

By shopping with jewelers who create fabulous pieces from wholesale lots of cz from a reputable source, you can get the most amazing looking and high fashion jewelry at prices that will be well within your budget.